How We Named This Blog — 5 Rejections and a Lesson (The Making of Markive, Part 1)
This blog is called Markive. But before that name existed, five other names were born — and buried. Today we're publishing the full autopsy. If you're naming a blog, a brand, or a side project, consider this a map of the landmines we already stepped on for you. The hard part isn't thinking of a name Coming up with a decent name is surprisingly easy. The hard part comes next: finding out whether it already belongs to someone else. Skip that step and two problems await. The first is legal — trademarks. The second is quieter and, for a blog, far deadlier: search invisibility . If a well-known service already owns your name, people who search for you will find them. Every result, every page. For a blog that lives on search traffic, that's a death sentence signed on day one. Our process was a loop: brainstorm candidates with AI (Claude), then verify each one against real web searches. The AI's job was speed — generating options and compiling what the se...
